TrustedCalgary.com - About Us - Why Trusted Started - Mission and Vision
Sara, the Trusted Founder, arrived in Canada from the UK in 2006. With no one to recommend businesses or services to her, she struggled to find good providers for her many immediate needs. Although she spent hours Googling for the products and services her family required, she still encountered bad service and had no idea who to choose. This was a very stressful experience and she searched for something online to find local, verified businesses; something for people like her and the thousands of other newcomers that were arriving every month. Consumers with no local knowledge or contacts, people from other parts of Canada and from all around the World…thats was when the first seeds of the Trusted Directories were sown!
"In 2008 I was working full time single mom of 3 small children. I ran a busy and hectic household and I didn't have any spare cash or much free time available. One day I made what I thought was an educated choice selecting a service provider - it was an emergency situation and afterwards I was left feeling taken advantage of both emotionally and financially. The company turned up late and what was charged on the final invoice was triple the original quote. My father wished he'd been there to help out, and he was annoyed that I was treated so unfairly...when he suggested that there should be somewhere to find trusted contractors I decided to go online and see if there was. Upon searching, I couldn't find anywhere that offered what I was looking for so I started to write a business plan."
When speaking to others around her, Sara realized how frequently it happens to so many people across all walks of life. From newcomers to students, immigrants, single women, young people, old people. So many stories from those that had been ripped off and badly treated. The feedback from friends and family indicated to her that there was something lacking. She felt we needed something local, something with actual standards that worked for the people, not for the businesses. She wanted to create something that demanded EXCELLENCE in service as standard, something that could absolutely TRUSTED!
Mission & Vision of Trusted
Our mission is to save you time, money and stress when choosing a local business. We do not believe in small print and we ensure the needs of the consumer are top priority!
Our Trusted Guarantees eliminate the unanswered questions or 'grey areas' when dealing with a Trusted Business. The ongoing process we put all of the Trusted Businesses through means that we are eliminating RISK from the transaction. In time, with education and the success of businesses who are "Given the Thumbs up" by Trusted, we hope the philosophy will spread beyond the directory…that other business will see the success GREAT SERVICE PROVIDERS achieve, and standards across the board will rise! We only promote locally accountable businesses run with integrity, who have TRUSTED GUARANTEES as the cornerstone of their business. Trusted pledges to give back to the community too, and will support local non-profits, organizations and charities as part of our mandate. Trusted business are encouraged to share their expertise with us, which we then share with the public by means of blogs and other social media platforms to help people with their online research for additional value...you see Trusted promotes the BEST, other directories list the rest.
Trusted was founded on the principle that GOOD Businesses deserve the promotion. They are out there and we work hard to find them, by choosing Trusted businesses you are making the SMART & SIMPLE CHOICE. When Trusted gives a business the 'Thumbs up'...it means something!!